Frill Finish | Trend Brief - Part 2

So as you saw from my previous post, I completed the part 1 of my first trend brief. I was really happy with the information that I sourced and as a group, we worked well together. All that was left were the third and fourth mood board which were 'retail' and 'consumer'. Unlike the first two boards, these required primary research. This meant that we had to go out and find the information for ourselves more than using secondary sources such as the internet and books.

Mood board 3 - Retail

For this mood board, we thought that it would be best to split it into high end and low end, as it seemed the most natural way to do it. 

High End 
Since none of my group went onto the London trip due to unfortunate circumstances, we found it very difficult to find examples of frills in high end retailers therefore I did my research for this online. When I began to see how frilled detailing translated into high end retailers, I noticed that the maximalism found on the catwalk was replicated in high end stores. As you can see from he images above, unlike high street stores, in high end retailers, frills are featured on many more items of clothing such as jeans and coats. 

Frill Finish | Trend Brief - Part 1

During our first month of the course, we were given our first brief, which focused on a popular trend in AW 16/17. The trend that we were given was 'Frill Finish'. This was from frills on clothing to accessories. 

Once we were given the brief, we were divided into groups. I was placed in a group of 5 girls, however 2 of them didn't show up therefore there were only 3 of us in the end. Initially we thought that it would be difficult to find enough material for each mood board. We had to create and present 4 mood boards in total. The 4 areas that we had to create our mood boards on were: 

Trend

Media

Retail

Consumer. 

What is Fashion Communication and Promotion? | Why I chose to study this aspect of fashion.

Image from Google

If you have read my previous post, you will know that I have just recently started studying Fashion Communication and Promotion at Nottingham Trent University and I am loving every minute of it. Throughout the last two weeks I have really gained an understanding of what I am going to be studying over the next three years and essentially, what I am getting myself into. The most crucial thing that I have learnt over these weeks is exactly what Fashion Communication and Promotion is. 

Often when I tell people the course that I am studying, they instantly assume that I am going to spend three years of my life sitting at a sewing machine slaving away for hours on end. However, I think people need to be more aware that there is more to fashion than 'making clothes'. Fashion Communication and Promotion is an abundance of things but mainly is the activity that supports the promotion of fashion products