Pantone Colour of the Year 2017 | 'Greenery'

Pantone announced their colour of the year a while a go, yet I wasn't going to write a blog post on it. However, I have been noticing it becoming a popular hue in trends for S/S 17. 

'Greenery', compared to last years soft pastel colours 'Rose Quartz' and 'Serenity', this colour gives a sense of vibrancy and freshness which is perfect for going into a new year. Pantone say that when choosing a colour of the year, they take time making sure that the colour will reflect the current events that are taking place in our global culture. So since 2016 was not a good year in terms of current affairs and world issues, a vibrant boost of Green is the type of fresh start we need for the new year. 

On Pantone's website they describe 'Greenery' as: 

A Game Changer for Gucci

It is a common fact that iconic fashion houses only cast popular and well known names in their campaigns and 99.9% of the time, these are white people. As well as this, when casting models for runway, there is always a predominantly white cast of models. 

Gucci is known for their lack of diversity and they were even called out publicly at the Business of Fashion's VOICES Summit by James Scully (famous casting director) and said that "It’s time you really investigate what these people are doing on behalf of your company...Gucci gets two thumbs down for lack of diversity."

Well, it looks like Gucci listened to this critique and decided to stray from the norm and cast all black models for their pre fall ad campaign for 2017.