Brand Narrative and Fragrance Stories

In a recent seminar, we were looking at fragrance stories and brand narratives. The aim was to go more in depth and analyse why fragrance advertisements are the way they are.In order to do this, we had to bring in five magazines. 

For our first task, using our magazines, we had to choose a fragrance advert that we particularly liked and spend 15 minutes analysing it. We had to look at aspects such as:

Colour/Tone
Image/Filter
Narrative/Story
Location/Background
Composition/Crop
Prop/Motif
Casting/Celebrity
Provenance/Inheritance

The ad that I decided to analyse was Marc Jacobs Divine Decadence. This was an extension of the original fragrance 'Decadence'. I really liked this image as well as the fragrance therefore I chose this advertisement. 

MARC JACOBS 'DIVINE DECEDANCE' PRINT AD 

New Year New Brief | Introduction to the Fragrance Project

I can't believe that I have completed my first term at University already! The time has flown by and we have been given a new brief. Unlike last year, we are working on one subject that will last for the rest of the year. We will work through each stage of the FCP process based around this subject.