Task 3 | Big Idea Stage

As you know from my previous FCP posts, Task 3 was coming up with a final fragrance idea. As a team we took all of our ideas from task 2 and analysed our insights and creative concepts. However after weighing up the pros and cons of each idea, we finally came up with our big fragrance idea. 

Our Final Idea

Our final big idea is an energising and health promoting body spray for women that are 70+, that will help them to feel energised and motivated to rebel against modern stereotypes. We wanted to promote the importance of strength and power of women. 

Coachella 2017 | Best Dressed

Its come to that time of year again where all of us who are less fortunate stay up into early hours of the morning to watch live streams of the worlds most prestigious music festival, Coachella. This year had one of the best music line ups I've seen yet, with the likes of Lady Gaga and The Weeknd. 

However, lets all admit that we weren't just there for the unreal music line up... we all wanted to see what outfits celebs were rocking to the festival. I have to say, this year was a bit disappointing as there weren't as many show stoppers as usual. But nevertheless, there were some amazing outfits. So here are my best dressed from Coachella.